Modern businesses depend a lot on making an effective communication with their potential customers. Marketers make strategies to ensure that people can engage with a business in a variety of ways. Therefore, business owners spend a lot of money on creating visual tools to engage people and to interact with them. Today, logo is not just a business symbol to identify a company and its products or services rather helps in making a strong brand identity.
A logo serves many purposes in the modern world of business. It can send right business message to your target audience. A professionally designed logo has the power to convert people into loyal customers. In fact, there are many ways a well designed logo can serve its company and business.
Here Are 8 Great Tips For Effective Logo Design
1. Know The Brand
Before you set out to design your logo, make sure that you have some insight of the brand. Keep this in mind that the logo must reach a particular set of people, which is the target market and target customers. So, write down what your business, brand and market is all about. Find out what the brand ideology is and what inspirations it holds for future.
Know the brand personality also. Is it a softer brand or a tough brand in terms of its tone. What is the way it wants to project itself amid its market and customers. All such details must be ready beforehand. Such information will serve you as a guide to create your logo design. You will pick your logo elements considering the information about your brand.
2. Reflects Nature Of Your Business
Make it sure that your logo is fully capable of representing your business. The colors and images used in your logo should align with the business you run and the products or services you deliver. It is when a logo aligns with your business that it will create a brand identity for your company in the competitive market.
The targeted customers will also get your message when the design reflects your business and its values or attributes. So, whether you are freshly designing or redesigning your company logo, consider these three major tips in mind, to establish your business in a competitive market.
3. Impression Is Important
Your logo design should make a lasting impression on the market and the customers. Just a glance at your logo is enough to mesmerize the people. The logo functions for a company by enticing the customers again and again once they have a good impression of the design.
To create an impression, make sure that your logo is unique, which means that its design should be based on a new concept so that it stands out in the crowd of logos in the market. The logo must also be better in design than your competitors.
4. Color is Vitally Important
One of the most important considerations for logo design is the color palette. This is not a superficial decision, color carries meanings and communicates ideas. For example, if you use red as a main color in your logo, it will send the message of the brand being aggressive, passionate, and energetic. This means that your brand intends to target young customers. If blue is the chief color, it will evoke the feelings of intelligence and togetherness. This is the reason that most of social channels such as Facebook has logos in blue. If you want to create a social media page, think of having blue as its main color in its design.
Use bright and bold colors to grab people’s attention. But these colors should speak about your brand personality as well. Remember that every color evokes an emotion, which becomes its message for the viewers or customers. There is a science behind colors, which modern graphic designers effectively use.
5. Pick Fonts Carefully
Many designers just do not pay attention to selection of typefaces and chose them randomly. The fact is that typefaces speak about personality of a brand. For example, a typeface used for a toy company’s logo will most likely be a handwritten typeface. This is because the children are the target customers and you want to project your brand as child-friendly business.
Also, avoid using gimmicky fonts. If possible, use your own unique fonts that you should be creating specially for your logo. You can also think of using very high quality fonts that are now available free on the web. Logos such as that of Coca-Cola are recognized for their custom fonts. By using right colors you will create logo and brand identity both.
6. Keep it Simple Stupid
Let’s face it, not everyone can bust out a beautiful, hand-drawn script on a whim. Just because you’re a designer doesn’t mean you’re an awesome illustrator or typographer (though it helps). If you fit this description, fear not, there’s nothing preventing you from making awesome logos.
In this situation, remember these four powerful words: keep it simple stupid! Simple but powerful logos permeate the business world and always prove to be the best icons for standing the test of time.
In considering how to construct one of these types of logos, let’s discuss the Apple logo. The silhouette of an apple is nothing special or memorable:
It’s that missing bite that takes it to the next level. It gives the logo character, makes it unique, and drives the meaning deeper (computers and bytes, get it?). Without the bite, the apple is boring, with it, the apple is suddenly iconic.
Always think about how you can go that extra mile and turn your boring logos into unmistakable brand marks.
7. Make It Scalable
Another quality of a great logo design is that it is easily scalable. Remember that your logo will feature on a variety of advertisements. It should appear as an impressive logo on all the media. This means that when scaled up to larger proportions on a billboard, the logo should look impressive. It should become part of the billboard design.
But if the logo loses its sense of proportion and some of its design elements look odd on billboard, the logo is a failure design. Similarly, if there is a need to print a logo on a smaller surface such as that of a promotional product like a pen, the logo details must still be clearly visible.
8. It Should Be Impressive In Colorless Version
Another effective tip to create a powerful logo design is to make sure that it is equally impressive in black and white. There are many instances when a logo appears without colors. It may be on documents, faxed documents, newspaper ads, stationery, and many other items. For example, a newspaper ad generally is in black and white. This means that your logo should make a good lasting impression on viewers on the ad.
One of the tricks to create logos that are impressive designs in black and white is to make sure that they look great at the sketching stage. When you draw a pencil sketch, do not rely on colors. Many designers think that the logo will become impressive after filling colors. A better way is to fill colors only when the logo is memorable design without colors too.