Tips For Pairing Fonts in Your Designs

Previously on this blog we outlined some graphic quotes by some of the most creative designers in history to inspire you. Now it’s time to look at the best way to select fonts to use in your designs.

Tip 1: Use Contrast

The first rule of pairing fonts is to use contrast wherever possible. When choosing different fonts, consider the style, size, weight and color. As a start, try matching heavy fonts with light fonts or cursive fonts with more modern fonts.

There are two types of fonts: serif fonts and sans-serif fonts. Serifs are the small lines that extend from the edges of letters. Popular serif fonts include Times New Roman and Georgia. Popular sans-serif fonts include Helvetica and Verdana.



An example of a serif font


An example of a sans-serif font


Contrasting a serif font with a sans-serif font can work well when creating designs. Serif fonts can be easier to read in print while sans-serif fonts tend to work best on the Web.

When picking colors for your fonts, make sure you’re choosing colors that contrast with your background, so that you text is clear and easy-to-read.

Tip 2: Pick Your Font Palette

In most cases, you should limit your font palette to a maximum of three fonts. Pick a font for your title, subtitle and body or text.

Title font

Your title font is often the first thing people will see in your design so it should be the largest font on your page. Your title font can also have a bit of extra character. Some things to think about when choosing a title include the nature of your brand: do you want a font that’s classical, bold or ornamental?

Subtitle font

When choosing a subtitle font, look for a simpler font that is clear and easy to read. It should be smaller than your title font. It’s a good idea to choose a subtitle font that will contrast with your title font. If your title font is bold, then choose a lighter font for your subtitle.

Body font

Your body font should be a very simple font that is easy to read. Avoid decorative fonts for your body text.

Tip 3: Know What You want To Say

What’s the design you’re creating? Is it a t-shirt design or a birthday card? Understanding your brand will help to choose your fonts.

Do you have any other advice to share on selecting fonts? We’d love to hear it!

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